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This paper aims to take stock of research done in the domain of relationship marketing (RM). Additionally, this article aims to identify the potential areas of future research.

The authors have used machine learning-based structural topic modelling using R-software to analyse the dataset of 1,905 RM articles published between 1978 and 2020.

Structural topic modeling (STM) analysis led to identifying 14 topics, out of which 7 (viz. customer loyalty, customer relationship management systems, interfirm and network relationships, relationship selling, services and relationship management, consumer brand relationships and relationship marketing research) have shown a rising trend. The study also proposes a taxonomical framework to summarize RM research.

This is the first comprehensive review of RM research spanning over more than four decades. The study’s insights would benefit future scholars of this field to plan/execute their research for greater publication success. Additionally, managers could use the practical implications for achieving better RM outcomes.

Principles of Management, in particular, the topics of planning, organizing, leading, controlling, human resource management, and operations management.

The case will be helpful to undergraduate and graduate business school students for learning the subject, Principles of Management.

Vikas Jha, the newly appointed executive producer and CEO of Magic Films, is a troubled man today. At 29, he is also an unusually tired man to lead this social enterprise presently focussing on producing and distributing short films that carry a strong social message. A whole set of problems is plaguing this start up leaving Vikas totally clueless about the future course of action! The case dwells on the challenges of a film production start-up and provides an opportunity for readers to explore creative solutions to management problems.

Critical thinking, creative thinking, communication skills and leadership ability are some of the liberal arts outcomes that the case study attempts to deliver. In addition, it enables students to apply their knowledge and understanding of key principles of management in solving the case problems. Thus, the case also provides transfer ability as an important learning outcome.

Teaching notes. Additional material with respect to film production can be helpful to the students in appreciating the finer aspects of this case, which deals with filmmaking. In this direction, helpful links to useful resources are mentioned in the case study.

The purpose of this paper is to evaluate the effectiveness of the internet as an educational tool and to explore what role it plays in the educational system.

The study was purely conducted on a sample of 120 users of Delhi College of Engineering (DCE) Library. The questionnaires consisted of 20 main questions with many of the main questions having a number of subquestions. The questionnaire contained five open‐ended questions.

This case study provides awareness of various internet tools and services used by the library staff and library users. The library will aware of new internet services and provide their users.

This is case study of Delhi College of Engineering (Central Library) and this study will also be useful and important to those users who are already studying in different institutions and colleges.

The purpose of this paper is to review the academic literature on relationship marketing (RM), conduct a content analysis of the same for the purpose of classification and provides a comprehensive bibliography.

A range of online databases were searched to review the literature on RM. Only, 209 papers had RM as the primary research topic. The full text of each paper was taken as the unit of analysis. The classification of all the units into mutually exclusive categories was done by two independent researchers.

The content analysis led to classification of literature into five mutually exclusive categories viz. objectives, defining constructs, instruments, industrial applications and issues. The contribution of research papers has been on the rise across the time frame and there has been a sharp rise in RM research publication in the recent years. The study revealed many other useful findings.

The findings can be generalized only to the population of selected online databases for the given time period but not to the larger universe of RM literature. The study identifies various untapped areas for further research in terms of industry, country of study, research methods, type of study, etc.

The paper provides a roster of field projects accompanied by a comprehensive bibliography that will be useful to both academics and practitioners for studying existing research as well as for contemplating future research.

This is the only paper that provides a literature review and bibliography of RM literature for the period 1994‐2006.

By doing sentiment analysis of netnographic data, this study aims to explain the need to give special attention to negative sentiments expressed in virtual tribes, as they play a significant role in translating the informational mode of conversation to the relational mode of conversation. The overall purpose is to aid brand managers in the process of brand co-creation by articulating brand communication targeted to specific audiences based on their shared passions and interests.

The study adopts a mixed-methods approach. The primary data were collected from two virtual brand communities through qualitative net-based ethnographic methods. Semantria Excel plug-in was used to categorize the extracted consumer statements based on positive, neutral and negative sentiments.

Managing the negative interactions in the virtual communities and relationship development with members through non-commercial conversations should be the two main priorities for effective brand management. Sentiment analysis specifically helps to identify pain points and consumer sentiments at each stage of the shopper journey. The findings of the study endorse the importance of offering and supporting communities as a valid marketing.

This paper shows how systematic attention to user interactions on virtual brand communities can be used for tribal marketing, which in turn will impact the intangible aspects of the business, such as increasing brand value and loyalty. By engaging the consumers, the social ties among the target audience can be nurtured and strengthened.

This paper focuses on decoding their behavior by unpeeling the consumer statements rather than tangible aspects of the business, such as sales of products or services. It contributes to development of a theoretical framework that outlines how the interactions in virtual brand communities can aid in formulating the functional and communicational strategies for a brand.

In 2015, the Supreme Court of India directed the Government of India to confer the citizenship right to the Chakma refugees, who settled in North-Eastern States in India. Arunachal Pradesh, the former North Eastern Frontier Agency, holds a large number of Chakma refugees who had migrated to India from the erstwhile East Pakistan during the late 1960s. The present benevolent approach of the Government of India towards this ethno-refugee community is having domestic as well as external implication in the backdrop of rampant deportation of refugees from its neighbouring state, Bangladesh. Mere citizenship right may result in the administrative integration of the Chakmas but could not resolve their crises as alien versus indigenous debate intensifies the refugee crises today. Over the decades, political alienation of the Chakma refugees extended their sense of deprivation and marginalization. A separate perspective is required to assess the Chakmas’ claim that they are after all not alien to India since their ancestral land Chittagong Hill Tracts were under Indian territory and they have had a deep allegiance to this territory because of India's accommodative pluralistic outlook and multi-ethnic characters. Permanent means of livelihood, legal rights over land holding and bridging social capital would help ethnic integration, not merely ‘limited’ citizenship right. This study from ethno-political perspective would assess the crises of the Chakma refugees in Arunachal Pradesh in India.

Construction workers contribute significantly to the economic development of a country, but the working conditions and the living standard for construction workers in Bangladesh are inhumane. This study aims to focus on the actual scenario of the quality of work-life (QWL) of the construction workers who work without meeting basic human needs.

In this study, researchers used a mixed-method approach. An inclusive one-to-one (F to F) interview has operated at the beginning of the research; later on, focus group discussion (FGD) and a structured questionnaire have been used to investigate the construction workers' QWL workers in Bangladesh.

The findings showed that construction workers are highly dissatisfied with their position, working hours and leaves, payment system, accommodation, food, sanitation and drinking water, education, leisure, entertainment and religious freedom, health safety and security. Consequently, that hinders the natural growth of the said sector where there is no initiative to implement these rights.

Based on this study's findings, the construction industry's higher authority can make some policies to make workers' lives a little happier. Besides, this study will play a vital role in improving academic literature regarding the workers' current condition in Bangladesh's construction industry.

To best the authors' observation, this is the first study in the Emerald Insight publishers on the overall inhuman quality of construction workers' work-life in Bangladesh.